STARCHOICE

HDTV EDUCATION CAMPAIGN

We needed to help consumers understand that an HDTV alone doesn't provide HD programming; you need an HD receiver.

In stores, we converted HDTVs into analogue ones by attaching cardboard antennas, knobs and dials and supported it with our message, "It's not an HDTV without an HD receiver."

SPORTS TRIVIA CARDS

At bars and pubs, we created sports trivia cards to promote the benefits of sports on Starchoice HDTV. Questions on the cards are easy to answer, if you had Starchoice HD. 

For example, "What year appeared on the coin used for the coin toss during Super Bowl XXXIX between the New England Patriots and Philadelphia Eagles?" (Answer: 2005)