Molson Canadian
Canada Day e-vites
For Canada Day, Molson wanted something cheap and quick to help make long weekend get-togethers easy and relaxing. The solution? Customizable e-invites right through where our target would be, Facebook.
HOW IT WORKED
On Facebook, users would upload (or take) a photo of their face and place it onto one of 4 pre-made Canada Day e-invites.
Headline and relevant party details are customizable.
Invites could be shared with friends directly through Facebook or email.
