ALZHEIMER FOUNDATION OF TORONTO
MUSIC FOR MEMORY CONCERT - SPIRIT OF JOHN
Music has been shown to help people with Alzheimer’s feel happy and reignite old memories. To help raise iPod Shuffles for those living with dementia, we worked with the Alzheimer Society of Toronto to create the Music for Memory concert.
CASE STUDY VIDEO
Held at the Horseshoe Tavern in Toronto, it was headlined by John Mann of Spirit of the West, who publicly announced his Early Onset Alzheimer's diagnosis less than a year prior.
Joining John was host Alan Cross of The Edge and History of New Music, and many other musical guests, including Molly Johnson, Royal Wood, Andy Maize and Josh Finlayson from Skydiggers, Tom Wilson, Kevin Kane and more.
The concert was completely sold out and over $10,000 was raised, all purely for the purchase of iPod Shuffles.
The iPod acted as a virtual ticket, where donating one would give you access to the Music for Memory (Spirit of John) concert.
Donation boxes to promote the cause and collect iPods were also strategically placed at Long & McCquade music stores.
To encourage donation, we also commissioned designers from around the world to create limited edition posters. Concertgoers could trade in a shuffle for the design of their choice. (SCROLL BELOW)
